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Latest from the Goolara Blog

Email Marketing and California’s New Privacy Laws

While the November 2020 election will forever be associated with the presidential race, in California, it also signaled the passing of Prop. 24— the California Privacy Rights Act of 2020 (CPRA). This bill came into effect just two years after the enactment of a similar law—the California Consumer Privacy Act (CCPA). In this article we look at the new regulations and how they will affect the email marketing community.

Google Makes a Bad Choice

When Google ran into a problem with their servers, they chose to start sending “address not valid” in response to every email received, confusing thousands of people and causing serious problems for email marketers. Here’s our analysis of the situation and why Google’s choice was a very bad one.

The year in review

To say 2020 was a momentous year would be an understatement, but it wasn’t as bad a year for email errors as some previous years. Here's our annual look back at the previous year’s email. Besides the usual typos and formatting issues, this time we look at the effect of the dark mode on mailings.


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