KPIs and METRICS – AN OVERVIEW
Track open rates and other Key Performance Indicators (KPIs) with Goolara Symphonie. Its features include delivery success rate, opens, click-throughs, unsubscribes, ISP complaints, and referrals. Sophisticated metrics are also possible with Symphonie’s pivot tables and heat maps that let you see which email links receive the most clicks.
Visual information for stunning reports
Once you’ve gathered your metrics, you can generate your report and save the data as Excel or CSV files, and the charts and graphs as attractive and colorful PNG files for PowerPoint presentations and printed reports. Data can be viewed by individual mailings, or compare multiple mailings to see what’s working and what isn’t. You can also examine the results based on the recipients of various segments and topics. Reports can also be generated showing the effects of time of day or day of the week on mailings, or compare A/B splits to pinpoint effective campaigns.
Whether you want simple reports that show delivery statistics and recipient responses, or complex reports comparing the statistical information from several mailings, Goolara Symphonie offers some of the most powerful and robust report generation features of any email marketing system currently available.
The best results in the world won’t mean a thing if you can’t prove it to your clients or your corporation. Goolara Symphonie offers some of the most powerful report generation features of any email marketing system currently available.