Email marketing automation is technology designed to simplify and speed up email sending by using pre-designed scripts to perform repetitive or simple tasks automatically. Using automation you can perform tasks such as
- Shopping cart abandonments
- Drip campaigns
- Automated Onboarding
- Webinar reminders
- Re-engagement and lead nurturing
In its simplest form, email marketing automation is a type of triggered email with the added advantage of being able to modify its results based on other factors and continue to perform its tasks after a mailing is sent.
Email automation is an important component in digital marketing, but until now most marketing automation software was either exorbitantly expensive, poorly designed, or had limited capabilities. The Automation feature in Goolara Symphonie changes all that, offering real power and flexibility, with all the features you could want at a price that no other marketing automation software can touch. Combine this with Symphonie's already superior dynamic content features and you have a powerful one-two combination for creating email marketing campaigns that will bring home the sales.
Automated drip campaigns are easy to create.
With Goolara Symphonie, you use a drag-and-drop interface to create virtually any style of automated workflow. Using automation you can perform tasks such as:
Shopping Cart Abandonment
Shopping cart abandonment is the common practice of adding things to a virtual shopping cart on a retail web site, then leaving the site before making the purchases. Sometimes this is because the shopper got distracted and forgot they had planned some purchases, while other times it might be intentional. Studies show that up to three-quarters of all shopping carts are abandoned. With automation, the software can check the shopping carts regularly and if a cart has been left unattended for more than a certain number of days, the email marketing software will send out a message reminding the shopping cart owner that they still have items left in their cart. You can also tailor the messages to provide increasingly more tempting offers to entice the user to complete their purchases.
Drip campaigns are a time-based set of mailings designed to maintain a subscriber's interest by regularly reminding that person about the product or service via email. The drip campaign gets its name from a type of irrigation system that maintains the health of plants by slowly dripping water on them instead of flooding them with water at certain times. It can be triggered based on specific dates, or after a person has signed up for the first time. A drip campaign is one of the easiest types of campaigns to set up.
Email Onboarding is the process of introducing a new recipient to a company's products and policies through a series of emails. In this way, a company can avoid the problem of overloading new clients with too much information all at once. Similar to a drip campaign, it is activated when a person enters their email address for the first time.
Re-engagement and Lead Nurturing
Gathering leads is one thing, but keeping them is another. Goolara Symphonie's automation features let you employ lead nurturing techniques to make sure your subscribers don't forget you, and to activate re-engagement emails when it looks like they are no longer responding to your mailings.
With Goolara Symphonie you have the ability to create an automated email campaign that works the way you want it to. It won't box you into a limited format like other automation software. If you want a drip campaign that is more intelligent than send-wait-send-wait, one that allows different paths if the recipient clicks on links, downloads whitepapers, calls a representative, or any other criterion, our Automation feature is the answer.
Color code sections of the automation workflow for quick identification.
If you are new to email automation, our staff can help you through the process. We can analyze your needs and help you develop a workflow that automates everything. And when you are ready to test it, you can do so confidently and safely using our testing and reporting tools.
Easily create sophisticated shopping cart abandonment programs.