New White Paper Shines a Light on Email Deliverability Secrets

ALAMEDA, Calif. - January 18, 2012 – Goolara LLC, hosted and on-premise email marketing provider, announces the release of their new white paper, Deliverability Enhanced: Getting your email to your audience. The white paper is a look into the secrets professionals use to ensure good deliverability.

Deliverability is the most important aspect of good email marketing, yet it is also the least well understood. Every email client has its own formula for deciding what goes in the bulk folder and what makes to the inbox. In Deliverability Enhanced, the Goolara team explains the techniques the email clients use to route email, and how to make sure your mailings are properly received by the people on your list. There have been other white papers on deliverability, but none this thorough. “We looked at dozens of other white papers and blogs, and found that most of them offered only snippets of information,” Philip Thorne, CEO of Goolara, LLC said. “We asked ourselves what we would like to see in a white paper, and that's what we put in. No one can accuse our publications of being short on substance.”

The guides includes vital information, such as:

• How reputation scores are computed
• The importance of the text-to-image ratio
• Authentication factors
• Monitoring techniques
• What to do if you're blacklist

and much more.

Normally, the ability to handle workflow automation is an expensive addition to any digital marketing system, but for a limited time, Goolara is offering the Automated Workflow feature at no additional cost. To learn more about, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), or fill out the contact form online.

About Symphonie

Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

About Goolara

Goolara, LLC has been in the email marketing business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

To learn more about Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), via email at: Info@goolara.com, or fill out the contact form online.

All trademarks are registered by their respective companies. Goolara, LLC reserves the right to make changes at any time without notice.

Media Contact: Jim Morton, Marketing Communications
e-mail: jimm [ at ] goolara.com
Tel: +1-510-522-8000, x115