MORAGA, Calif. August 08, 2019 – Goolara LLC, the creator of Symphonie hosted and on-premise email marketing software, announces that Symphonie’s newest 4.4 version includes an API compatible with REST—a popular software architectural style. Marketers and IT people will find that the new API functionality is extensive and powerful, allowing a great deal of automation over the Symphonie system.
Web-based API use in email marketing has seen a huge jump in numbers over the past few years. What was once an underutilized feature of email marketing has become a vital tool for many. The most common ways to use these APIs is with either a Simple Object Access Protocol (SOAP) or Representational State Transfer (REST).
“Symphonie has long been compatible with SOAP/XML, but some people prefer REST as their standard for building API operations,” Philip Thorne, CEO of Goolara, LLC said. “We wanted to make sure that people comfortable with REST’s architectural style could use those skills with Symphonie.”
To aid in the implementation of the REST API, Goolara has also added a section to its website devoted to descriptions of the various functions and examples in popular programming languages, such as C#, Python, Ruby, and cURL You will find this section at: https://goolara.com/Developers/Rest.aspx
“While SOAP/XML has advantages in certain cases—such as in a .NET-based environment—REST is generally supported by most programming languages and can be quicker to get something working,” Thorne said. “At Goolara, we think the best email marketing approach is the one that works for you.”
As with all the other features of Goolara Symphonie, Symphonie’s API and REST compatibility are provided at no additional charge. For more detailed information or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75).
Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.
Goolara, LLC has been in business since 2005, providing digital marketing software designed with the professional marketer in mind. They are the makers of Goolara Symphonie, a versatile and feature-rich email marketing solution that is popular with agencies and companies that work across multiple sales channels.
To learn more about Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), via email at: Info@goolara.com, or fill out the contact form online.
All trademarks are registered by their respective companies. Goolara, LLC reserves the right to make changes at any time without notice.
Media Contact: Jim Morton, Marketing Communications
e-mail: jimm [ at ] goolara.com
Tel: +1-510-522-8000, x115