New Best Practices Guides Help Improve Email Marketing

MORAGA, Calif. November 16, 2012 – Goolara, LLC, hosted and on-premise email marketing provider, announces the release of the two-volume series, Best Practices Enhanced. This series covers all the most important aspects of an email campaign, from the initial set-up to the final mailing.

The first volume covers content, list management, and testing. Before any mailing is sent, savvy email marketers make sure they start off on the right foot with meaningful content, careful list management, and, above all, effective testing techniques. The second volume covers design considerations, such as image management and HTML restrictions in email clients.

“Many important aspects of good email marketing are all too rarely covered in other guides,” Philip Thorne, CEO of Goolara, LLC said. “These are techniques that every marketer should practice to achieve better engagement and deliverability.” The Best Practices Enhanced guides don't beat around the bush when it comes to email marketing advice.Topics covered include:

• The best ways to build your lists
• Effective opt-in approaches
• How the subject line and sender's address can affect response
• The best practices when it comes to personalization

and much more. Download your copy of the guide, Volume 1 or Volume 2

Normally, the ability to handle workflow automation is an expensive addition to any digital marketing system, but for a limited time, Goolara is offering the Automated Workflow feature at no additional cost. To learn more about, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), or fill out the contact form online.

About Goolara

Goolara, LLC has been in the email marketing business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

To learn more about Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), via email at: Info@goolara.com, or fill out the contact form online.

All trademarks are registered by their respective companies. Goolara, LLC reserves the right to make changes at any time without notice.

Media Contact: Jim Morton, Marketing Communications
e-mail: jimm [ at ] goolara.com
Tel: +1-510-522-8000, x115