Goolara’s Automation Brings New Power to Email Marketing

MORAGA, Calif. April 2, 2015 – Goolara LLC, hosted and on-premise email marketing provider is proudly celebrating its tenth anniversary by introducing new features to its email marketing product. Founded in 2005, Goolara LLC, has been offering high quality, enterprise-level email marketing software for ten years now. In celebration of this anniversary, Symphonie 3.9 has a new look and several powerful new features, including a more versatile visual editor, better image organization features, the ability to more easily use dynamic content with links and their query strings, and the Offline Events functionality, which lets you import data tables from virtually any external data source for use with your existing recipient data.

Nowadays, marketers are liable to receive data from any number of sources, not all of which are integrated with their other software. Webinars, trade show leads, point-of-sales, and other sources might come in from sources outside of a company’s sales and marketing integration. In the past, this meant reprocessing the data outside the email marketing system, or attempting to use existing recipient data fields in creative ways. Symphonie solves this problem with its Offline Events feature, which lets you import tables from virtually any source and use it dynamically in your mailings. You can easily keep track of your data, and make decisions based on it. Data such as which webinars a recipient has signed-up for can help you personalize each mailing with individual content. You could also use a recipient’s purchase history to make decisions based on sales preferences, or to respond to shopping cart abandonments.

“Allowing customers to create their own custom tables and making that data available for segmentation and dynamic content was a tremendous amount of work for us,” Philip Thorne, CEO of Goolara, LLC said. “However, it gives customers an amazing amount of flexibility to reach the right audience with a personalized message, so it’s been exciting to roll out.” Symphonie has always been ahead of the curve with its dynamic content features, letting you personalize every aspect of an email, and these new features add new abilities or make existing functionality easier to use.

Version 3.9 also makes improvements in a number of current features. Now users have the ability to create as many folders and sub-folders as they like to store image data and move images between folders. For the email marketer who wants better metrics, they’ve added additional analytic vendors in an easy-to-use, click-and-go interface. These include WebTrends, Omniture, and IBM Digital Analytics (formerly Coremetrics). They’ve also extended the email preview features to let you see previews based on multiple customers, and added a mobile preview to help test your mailing’s responsive features.

As always with Goolara Symphonie, there is no additional charge for these new features. To learn more about all the new features and improvements to Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), or fill out the contact form online here.

About Symphonie

Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

About Goolara

Goolara, LLC has been in business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

To learn more about Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), via email at: Info@goolara.com, or fill out the contact form online.

All trademarks are registered by their respective companies. Goolara, LLC reserves the right to make changes at any time without notice.

Media Contact: Jim Morton, Marketing Communications
e-mail: jimm [ at ] goolara.com
Tel: +1-510-522-8000, x115