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The Right Email Marketing Software for the Job

What makes a good email marketing system? Most email solutions let you keep track of opens and clicks, and will let you target specific recipients. However, different verticals have different needs, and different email marketers use different metrics. Whereas a retailer will be very concerned with analyzing the clickthroughs for their emails, a non-profit or advocacy group might not even send links or track them, but might want to change portions of the text dynamically. These requirements can change over time and that's why the savvy marketer will make sure their email marketing solution is robust enough to incorporate any changes in their strategies. Symphonie provides all features for a single price, so you do not need to worry or question whether you should be taking advantage of optional features.
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