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Cloud-based Marketing

On-Premise or Cloud-Based

Deciding between a hosted (cloud-based) email marketing platform and a licensed, on-premise one is often seen as a difficult choice to make. Many companies see the on-premise vs. hosted decision as an either/or proposition, and some assume that once you’ve chosen one email marketing platform, switching to the other is difficult. In truth, switching from an on-premise to a cloud-based platform, or vice-versa, is easy when you are using Goolara Symphonie because you are using the same Symphonie email marketing software in both versions. It is also possible to create hybrid marketing platforms that combine cloud-based and on-premise systems.

The SaaS deployment (cloud-based, hosted platform) of Goolara Symphonie runs on our servers, in a secure co-location facility behind an industry-strength firewall with redundant configurations to ensure no data loss. Email deliverability support is included in the monthly price. The only things customers need to access the service is a web browser (Firefox, Internet Explorer, Chrome, or Safari) and an internet connection.

hosted or on-premise The licensed, on-premise version of Symphonie is installed locally. Unlike some other on-premise systems it does not require you to buy special hardware. You provide the equipment and Internet connection, and your data remains behind your corporate firewall. Email deliverability support can be provided by Goolara, or you can handle it yourself, or you can contract with an email monitoring company such as ReturnPath to handle it for you.

Both versions use the same interface, and support all the same features. Powerful email marketing features, such as segmentation, dynamic content, workflows, and more are available in either deployment. If you find your company needs to move from the hosted version to the on-premise solution, this is easily done without the headaches other system can create with a platform switch.
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