The best email marketing software offers complete integration with a company's suite of business applications.
Integrated business processes can help streamline the work process, reduce staff labor, and eliminate typing
and human-input errors. Goolara Symphonie comes with one of the most robust email marketing APIs available. With it,
you can fully automate many of the most important aspects of your email marketing efforts, including subscribe
and unsubscribe list maintenance, transactional and triggered emails, and much, much more. Many companies have
integrated Goolara Symphonie directly with their on-site applications so that data meshes automatically and
without the “workarounds” that other systems require. While some systems opt for simplified
software architecture on their API, at Goolara we know that what you want is results. We've designed our
API to produce those results. Here's how:
A Robust API
At the heart of Symphonie's integration capabilities is its rich API. With it, your SQL database, CRM, POS,
and office programs can communicate seamlessly. While some marketing solutions offer limited options when it comes
to integration with your system, Goolara Symphonie is made to handle virtually anything you can throw at it.
Symphonie comes with a built-in integration to Salesforce, so companies that use Salesforce can take
advantage of Symphonie from within the familiar Salesforce interface. Symphonie's interface is designed to
maximize your data security. Recipient data is kept shielded from unwanted duplications or downloads.
Goolara Symphonie can also integrate seamlessly with web analytics software. Combine this with Symphonie's
versatile reporting capabilities, and you'll have a complete map of how
people are responding to your email, from the moment they receive it, to their final purchases.
For the customer that needs the ultimate in responsiveness, Goolara Symphonie's on-premise solution can be
configured to read any data from other sources in real-time. Use this feature in combination with Symphonie's
powerful transactional email feature to send receipts from
POS sources, kiosk verification letter and other time-sensitive sources.