Real-time Recipient Data Integration
On-premise customers can configure Symphonie to read recipient data from any data source they desire
in real-time, avoiding the issue of copying data from other data sources in some kind of batch process.
Symphonie can read from your CRM, POS, or multiple sources at the same time to get the email address
and demographics of your users in real-time. As you add new recipients into your CRM, for example, they
simultaneously become available as recipients in Symphonie. If you make a change to a demographic of
your recipients, this information is read instantly by Symphonie as well. You are in charge of all aspects
and you get to define the demographics.
In an age when people expect immediate responses, this feature is a welcome alternative to the batch-processing
delays inherent in other systems, where leads are gathered and updated as part of a nightly process. With Symphonie,
as soon as the information is entered, whether its in your SQL database, through your POS system, or via
online registration, the data will be ready for you to use.