After your email is delivered, you can learn what recipients do next with analytics software. Integrate
Symphonie with your web analytics for the ultimate in response tracking. Goolara Symphonie's already
powerful report generating capabilities are
further enhanced with web analytics that can show you what the recipient does next after opening and
clicking through on the email. From the first click to the final purchase, you can track the effectiveness
of your marketing campaigns down to the smallest detail.
As a bonus, Google Analytics integration is included free with Symphonie in both its hosted and on-premise
versions. Simply select the option for any promotional or transactional email sent with Symphonie and
provide the values you want to appear in Google. Symphonie takes care of the rest. As each recipient
clicks on links from your email, Google will receive your data and enable reporting for you to measure
where recipients go on your website after clicking a link in the email. You can track the value of AdWords
to measure the effectiveness of your Google ad campaigns.