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Analytics

After your email is delivered, you can learn what recipients do next with analytics software. Integrate Symphonie with your web analytics for the ultimate in response tracking. Goolara Symphonie's already powerful report generating capabilities are further enhanced with web analytics that can show you what the recipient does next after opening and clicking through on the email. From the first click to the final purchase, you can track the effectiveness of your marketing campaigns down to the smallest detail.

Analytics As a bonus, Google Analytics integration is included free with Symphonie in both its hosted and on-premise versions. Simply select the option for any promotional or transactional email sent with Symphonie and provide the values you want to appear in Google. Symphonie takes care of the rest. As each recipient clicks on links from your email, Google will receive your data and enable reporting for you to measure where recipients go on your website after clicking a link in the email. You can track the value of AdWords to measure the effectiveness of your Google ad campaigns.

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