Triggered mailings have a one of the highest engagement rates of any type of email, making them particularly valuable sales tools for any marketer. You can create sophisticated campaigns triggered by many different criteria, including:
- Subscriber welcomes and on-boarding follow-ups.
- Shopping cart abandonment programs.
- Date-based sends prior to specific events.
- Anniversary and birthday congratulations.
- Follow-up mailings based on events such as webinars and trade shows.
Triggered Email and Automated Workflows
When combined with the Automated Workflow feature, Goolara Symphonie’s triggered email capabilities become even more powerful, allowing you to use API calls, recipient actions, and offline events to create individualized email response campaigns. Best of all, creating workflows is easy as click-and-drag. To learn more about it, visit our Automated Workflow page.
Dynamic Content in Triggered Email
Goolara Symphonie you can quickly add dynamic content callouts to your triggered emails, letting you control every aspect of a triggered email based on specific data for each recipient. Few others email marketing software providers can even come close. In fact, some do not even allow dynamic content in triggered and transactional mailings. As with standard, promotional email, triggered email in Symphonie can include a variety of dynamic content, from variable text, to pre-designed content blocks, images, and barcodes.