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Transactional Emails

Are you using transactional emails? If not, you are missing out on one of the most powerful tools available to an email marketer. With our API, it's easy to set up your transactional emails to respond to external events such as email sign-ups, birthdays, customer milestones, and other time/date sensitive responses.Goolara's Symphonie email marketing system does not require separate platforms or programs to send transactional email, It comes with everything you need to start sending out transactional emails immediately.

Transactional email offers an excellent opportunity to cross-sell products or return a customer to your website. They are similar to triggered email in that they are responses to specific conditions, but transactional emails are most often sent after a specific action by a user. Surveys show that the response rate to transactional email is many times that of promotional email. When recipients expect to receive email, they are much more likely to open and read it.

New report features for transactional email

With Symphonie 3.5, Goolara has added new report generation capabilities to the email marketing software's list of features. You can now generate pivot reports for your transactional mailings with the click of a button. With pivot reports, you can examine individual demographics in chart form, making it easy to see at a glance how recipients are responding to your mailings. As marketing moves away from the old "batch-and-blast approach to email, toward more segmented and personalized techniques, the ability to collect and interpret transactional metrics is more important than ever. With Symphonie 3.5, the report generating features that made previous versions of the email marketing software so powerful are now available for transactional email.

Anatomy of a transactional email

In the example below, the purchase of several items at a local store resulted in an e-receipt being sent to the purchaser. Purchase details, along with recipient-specific information, such as her membership level, are included in the email along with dynamic tags to add further product recommendations to the email.

transactional email

sample transactional emailThe example to the left demonstrates how the transactional email shown above might look after the fields and dynamic tags are populated. The result is a highly personalized message with information and suggestions that only pertain to the recipient.

Symphonie features an incredibly powerful ability to customize and deliver transactional emails. Transactional emails are generally sent via Symphonie within 10 seconds of the API request, so you can get an email message to the recipient immediately. There is no requirement to batch requests or schedule them - simply use the API to tell Symphonie to send the email and off it goes!

Creating transactional emails in Symphonie is easy. Paste your HTML content into the Symphonie HTML editor, or use the included visual editor to create and edit your mailing. Then locate where you want Symphonie to dynamically substitute content. Preview and test the layout until you are satisfied, and then, with just a few lines of code, you can have the transactional email sent from the on-premise or hosted (cloud) platform.

With Symphonie’s technology it’s easy to integrate dynamic data into transactional emails. Using the API, Symphonie can send an email with any additional data you provide inserted dynamically into the transactional email template. This offers great flexibility to build highly relevant emails. This can be used to create an order confirmation email, complete with all the line-items that were purchased. It can be used to provide data about appointment schedules, upcoming webinar reservations, customized URLs, and much more. It can also add fields and values using the platform’s dynamic content logic features.

To learn more about our transactional email marketing, and for a demonstration of how Symphonie can make using transactional email easy, please contact Goolara.

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