Symphonie features the ability to create A/B splits of your mailings. This feature allows you to create two or more variations of
your mailing and send them off to your recipients to see which one performs best. You can change the subject, the content,
the "from" address - anything can be changed in Symphonie for your testing. Once you have sent your split mailings, reports
in Symphonie make it easy to pick which mailing was most successful, or choose based on criteria outside of Symphonie,
such as number of coupons redeemed, the number of in-store visits, or other criteria.
Once you have made your selection Symphonie will send the more successful version to all the remaining recipients. The recipient
list for each split is chosen randomly from all the recipients, so you can get a proper test performed.
But what if your tests don't reveal a preference from your recipients? Maybe you try several subject lines, and none of them stand-out
as more successful. With Symphonie, you can add additional splits into the mix and continue to test until you find a winner, or you have
sent to all your recipients.
The splits feature in Symphonie works even if the audience is determined from a segment of all your recipients. It also works when you
use dynamic content in the mailing.