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New Best Practices Guides Help Improve Email Marketing

Two-part series examining all aspects of email marketing best practices.

ALAMEDA, Calif. - November 16, 2012 – Goolara, LLC, hosted and on-premise email marketing provider, announces the release of the two-volume series, Best Practices Enhanced. This series covers all the most important aspects of an email campaign, from the initial set-up to the final mailing.

This first volume covers content, list management, and testing. Before any mailing is sent, savvy email marketers make sure they start off on the right foot with meaningful content, careful list management, and, above all, effective testing techniques. The second volume covers design considerations, such as image management and HTML restrictions in email clients.

“Many important aspects of good email marketing are all too rarely covered in other guides,” Philip Thorne, CEO of Goolara, LLC said. “These are techniques that every marketer should practice to achieve better engagement and deliverability.” The Best Practices Enhanced guides don't beat around the bush when it comes to email marketing advice.Topics covered include:

  • The best ways to build your lists
  • Effective opt-in approaches
  • How the subject line and sender's address can affect response
  • The best practices when it comes to personalization
and much more. Download your copy of the guide, Volume 1 or Volume 2

About Goolara

In business since 2005, Goolara, LLC specializes in making digital marketing software designed with the professional marketer in mind. They are the makers of Goolara Symphonie, a versatile and feature-rich email marketing solution that is popular with agencies and companies that work across multiple sales channels.

To learn more about Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75), or fill out our contact form online here

All trademarks are registered by their respective companies. Goolara, LLC reserves the right to make changes at any time without notice.

Media Contact: Jim Morton, Marketing Communications
e-mail: jimm [ at ] goolara.com
Tel: +1-510-522-8000, x115

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