Dynamic Content Blocks
New! On the Goolara Blog this month we explain how you can personalize your emails with dynamic
sections containing information about the location of the closest store, including a map and textual
address information. We go on to explain how to dynamically substitute images for personalization,
such as the image of the local sports team. We walk through how to accomplish all of this with
detailed examples so you can use these techniques to make your marketing more relevant, personal, and engaging.
Email Coupon Techniques
People love coupons, but what does the word mean anymore? What constitutes a coupon in the age of email and online services? In this article on the Goolara Blog, we look in-depth at the process of creating and using coupons in email and how different business models and point-of-sale technology can determine the best approach. Among the topics discussed are BOPIS (Buy Online, Purchase In Store), BOPIS (Buy in Store, Buy Online), and the use of dynamic barcodes in email coupons.
Privacy Laws and Email
As international privacy concerns become more and more acute, various countries are looking to enact legislation that will clamp down on the transmission of personal information across their borders. So what does this mean to email marketers? How can we make sure our data is both safe and readily available? In this article on the Goolara Blog, we look at the stakes involved in privacy legislation, how such legislation might affect you, and some things you can do about it.