Email Marketing Tools for the best ROI
Goolara Symphonie, one of the world's most versatile and powerful email marketing solutions, now includes new scheduling
features that make it easier than ever to manage your reports and metrics, no matter how complex they become. Useful and
easy-to-understand metrics are at the core of any successful marketing campaign, and Goolara Symphonie has the tools you
need to stay on top of your statistics. Monitor what works and what doesn't, check your bounce rates and clickthroughs,
and respond quickly to any changes in delivery status, all with just a few clicks.
No Additional Fees
If you are looking for digital marketing software that can handle your mailing schedule without any hiccups or
headaches, Symphonie is the answer. Goolara Symphonie has all the features you'd expect from advanced email marketing
software, but without the hidden costs or annoyances of other systems. While some ESPs treat
important features such as transactional email, barcodes, and dynamic text as extras, they are all part of the basic
Goolara Symphonie package. Transactional email capabilities, dynamic content (including barcodes), and internationalization
are all built into Symphonie and ready for you to use.
On Site or "In the Cloud"
Symphonie is available in licensed on-premise and hosted (cloud-based, SaaS) deployments. And since
both versions use the same software, it is easy to move from one platform to the other without complicated conversions
or loss of data. If you are looking for integration with your CRM, Symphonie's robust API makes this a simple matter.
To find out today how Goolara Symphonie can simplify your email marketing program without sacrificing features or
abilities, click here, or call us at 510-522-8000.
Resources Section is online
Our new Resources section contains guides and white papers that are filled with the latest research on the most
important topics in email marketing. Topics covered include deliverability, best practices, and error elimination.
Each publication in this section is thoroughly researched and checked for accuracy. Whether you are a seasoned
marketing professional, a graphic designer, or a newcomer to the world of email marketing, you’ll find information
here that you won’t find anywhere else. Visit the Resources section by going to the menu bar above, or
by clicking here.
Calendar View keeps you on top of things
The new Calendar View on the Goolara Symphonie Dashboard can help you stay on top of your email marketing
campaigns by making it easier than ever to access data for every mailing you've ever sent. Promotional
mailings and Transactional emails are shown on a monthly calendar. Clicking any mailing will show you its
delivery statistics, click and open rates, and more. Unlike some systems that force you to use other
platforms to handle transactional and triggered email, Symphonie has everything built-in, and the latest
version gives you more control over your transactional emails than ever. Learn more about the new
Goolara's newest guide to multiple linking and image management is now available
NEW! Are you still slicing images for email? Here is the latest
information on image handling for email. Learn how to add multiple links to your images without the usual hassle
and with less code than was previously required. Changes in email clients and browsers have made much of the
information online obsolete. This guide features is up-to-the-minute information on image-maps and how to use
them in email. Includes many illustrations and step-by-step instructions.
New Case Study shows the advantages of API integration
Our case study this month shows how one client uses Goolara Symphonie's API to integrate their CRM and
email system to create highly personalized messages for each of their clients. Symphonie's API lets them
by-pass the usual email “blast” technique for a more individualized approach.
On the blog this month
If you haven't visited the Goolara Blog yet, you're missing a wealth of new ideas and research into the
latest trends in email marketing. This month on the blog we've continued our examination of image mapping
with a quick overview of the kind of information you'll find in the new guide. We also feature some ideas
on how to use transactional email in place of the usual promotional mailing techniques to produce a more
personalized approach. Read more...
About our Resources Section
While your visiting this website, don't forget to check out our Resources section. This section contains
several up-to-the-minute guides and whitepapers on the topics important to all email marketers. Want to improve
your email marketing efforts?