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A powerful new version of Symphonie

  • Greater compatibility
  • New search features
  • More intuitive interface
  • Better recipient import tools
Automation workflow sample

Symphony 4.1 brings superior compatibility and
better features to every level of email marketing

Whether you're new to email marketing or a seasoned professional, you're going to love Symphonie 4.1, Goolara's newest version of its best-in-class email marketing software. We've tightened up the interface to make it more intuitive, and tested it across all the major browsers. As with previous versions of Symphonie, features such as dynamic content, transactional mailings, and A/B testing come pre-loaded at no extra charge. This also includes built-in Salesforce integration and a robust API. We've completely revamped our Reports capabilities, giving you new tools to streamline your marketing efforts. To find out everything Symphonie can do, visit our Features section and see for yourself.

If your company requires several people to work on and sign off on mailings, you'll find our permissions structure useful, and we never charge for multiple users in the same office. No more sharing passwords and the risks that involves. If you are looking for enterprise-level email software that's both powerful and easy-to-use, Goolara Symphonie 4.1 has it all. This includes our multi-featured automation tools, which let you create workflows for everything from drip campaigns to shopping cart abandonment programs. Contact us today for a demonstration. We're sure that once you see Symphonie in action, you'll wonder why you didn't make the switch sooner.

Enterprise-level marketing power with an interface that’s easy use.

Email Marketing Resource Center: Articles, White Papers, and Guides

Watch Out for Email Typos

New! Security is more important than ever since scam artists and criminals are always finding new ways to steal information. Two common techniques are the use of typosquatting and domain doppelgangers, which take advantage of mistakes that occur when a URL is entered. Now these scammers have moved into the email marketing field, using the same techniques that they used on the Internet. In this article, we look at these recent developments, how to recognize them, and what to do when you see it. We also explain why preventing it is important and how it can affect your bottom line.
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Building a Cart Abandonment Program

New! In the fourth in our series on Email Automation, we look at shopping cart abandonment, with an eye toward integrating cart software with your email marketing system. With an average abandonment rate of 75% and a recovery rate using email reminders of 42%, no company using online retail cart software should be without a shopping cart abandonment program. But what does that involve? In this article we look at all the things you need to take into consideration when shopping for cart software and how to integrate it with email automation to enhance its capabilities and improve your sales figures.
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Creating an Event-based Campaign

If you host webinars, attend trade shows or organize other events that occur on specific dates, you'll want to read this blog article on event-based email campaigns. Using a webinar as an example, we show how a company can keep interest in the event high and how to handle the tricky details such as last-minute stragglers and unengaged recipients. Event-based campaigns are not that complicated, but they are also easy to screw up if you're not careful. A simple drip campaign won't cover it. Let this article serve as a checklist of things to think about when creating an event-based campaign and you'll avoid the most common problems with event-based drip campaigns.
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